The pup cup, reimagined

NUMI — functional pup cups for dogs: treats that love them back.

NUMI is a line of functional dog beverages that turns the everyday pup cup into a moment of real care — formulated with chamomile, salmon oil, probiotics and other dog-safe goodness.

Meet the CupsOur Story
Vet-informedDog-safeMade in Croatia
Zara the Yorkie and Grigor the Golden Retriever sharing a moment with a NUMI cup
🐾

3 functional formulas

Calm · Shine · Digest

Zara & her best friend Grigor

Yorkie & Golden Retriever · Beach buddies

Moments of care

ChamomileSalmon OilProbioticsGoat MilkPumpkinL-TheanineBone BrothOmega-3Coconut OilVitamin EChamomileSalmon OilProbioticsGoat MilkPumpkinL-TheanineBone BrothOmega-3Coconut OilVitamin EChamomileSalmon OilProbioticsGoat MilkPumpkinL-TheanineBone BrothOmega-3Coconut OilVitamin E

The Daily Cups

Three rituals. One bond.

Each cup is built around dog-safe, functional ingredients — designed to feel like a treat and work like a wellness routine.

NUMI Calm Cup bottleCalm

Calm Cup

€12,90

Relax & Unwind

A gentle, dog-safe blend to soothe nerves before storms, travel, or busy café days.

ChamomileL-TheanineGoat MilkBone BrothLavender (micro-dose)
NUMI Shiny Cup bottleShine

Shiny Cup

€12,90

Shine & Nourish

Skin and coat care that feels like a treat — for that signature velvet glow.

Salmon OilOmega-3 & 6Coconut OilBone BrothVitamin E
NUMI Tummy Cup bottleDigest

Tummy Cup

€12,90

Digest & Support

Probiotic-rich and pumpkin-soft, made for happy bellies and easy mornings.

ProbioticsPumpkin PuréeGinger (mild)Goat MilkBone Broth
A curly haired puppy wrapped in a striped towel on a boat at sea

Made with the love we'd give ourselves.

The Story

The pup cup deserved better.

The pup cup ritual — that little moment of joy at a café — was built on whipped cream and good intentions. Dogs loved it. Owners felt slightly guilty.

NUMI bridges the gap. We took a behaviour the world already loves and replaced sugar with chamomile, dairy with goat milk, and guilt with care. The same joyful ritual, made nourishing.

Because dogs aren't pets. They're family — and family deserves the good stuff.

71%

Croatian owners call dogs family

3

Functional formulas

0

Sugar, dairy, or filler

Loved by the pack

Real owners. Real tails wagging.

From puppies to senior companions — here's what NUMI means to the families who've made it part of their daily ritual.

Bruno & Una — NUMI family
"Una actually calms down before our long river walks now. The Calm Cup is her pre adventure ritual."

Bruno & Una

Zagreb · German Shepherd

Mišo & Roki — NUMI family
"Roki's tummy used to be sensitive after every meal. The Tummy Cup made breakfast peaceful again."

Mišo & Roki

Baćin, Hrvatska Dubica · Rescue pup

Zara & Gia — NUMI family
"Zara and Gia are inseparable cup-mates, a Shiny Cup keeps both their coats glossy and tails wagging."

Zara & Gia

Zadar · Yorkie & Dachshund

The NUMI Promise

Numi turns everyday treats into moments of care.

Start the Ritual